Principal Product Marketing Manager
Credit Geniea day ago
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OnsiteFull-timeSenior
Summary
Credit Genie is seeking a Principal Product Marketing Manager to join their team in San Francisco, CA. The role involves building the product marketing function from the ground up, defining GTM strategy, and shaping product positioning to drive adoption and growth.
About the Role
As the Principal Product Marketing Manager, you will lead the development and execution of the go-to-market strategy for new products and features, ensuring alignment with business objectives. You will own product positioning and messaging, define how products fit together across the customer journey, and drive product growth through collaboration with various teams. Additionally, you will champion market insights to inform product direction and establish operating rigor for product marketing processes.
About You
Required:
- 7+ years of experience leading all aspects of Product Marketing in a B2C environment.
- Proven track record of leading GTM for consumer products under stringent regulatory and quality requirements.
- Experience defining product positioning and messaging frameworks across multiple products.
- Strong blend of strategic thinking and hands-on execution.
- Excellent communication skills to distill complexity into clarity for stakeholders.
- Highly analytical with confidence in using data to shape messaging and drive growth.
- Comfortable working in fast-paced, dynamic environments.
Preferred:
- Experience in fintech, financial wellness, or adjacent industries.
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting.
- Meal program available for both lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible PTO.
Credit Genie
Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability. Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
San Francisco, CA