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Job Analysis:
This Product Manager role at Trax is fundamentally about bridging complex business and customer needs to create innovative, high-impact products within the B2B2C retail technology space, specifically catering to shopper loyalty, merchandising, and ecommerce ecosystems. Success demands deep ownership of the entire product lifecycle— from discovery and research to development and delivery—while coordinating diverse stakeholders including engineers, designers, marketing, and external partners. The role requires someone comfortable navigating technical complexity and ambiguity, synthesizing market intelligence, user sentiment, and hard data into clear, actionable roadmaps that drive measurable business outcomes. The requirement for a technical background speaks to the necessity of collaborating fluently with engineering teams and understanding technical trade-offs, especially as the solutions may involve SaaS and mobile platforms with advanced technologies like machine learning. This reflects a need for both strategic vision and detailed execution—being detail-oriented to ensure quality, user-centric design and commercial viability. The candidate will face challenges such as balancing competing priorities, solving problems with imperfect information, and driving cross-functional consensus while maintaining a strong focus on delivering value that customers love and that the business can measure. Early success would likely be measured by effective product launches, positive user adoption, and clear alignment with business objectives within the first 6 to 12 months.
Company Analysis:
Trax operates at the leading edge of retail technology, using AI and computer vision to transform how brands and retailers manage and optimize in-store execution and shopper engagement. Positioned as a global innovation leader serving many of the world’s top CPG companies across multiple continents, Trax combines deep technical expertise with expansive market reach. This environment implies a culture that values cutting-edge tech, customer obsession, and scalable product solutions, while embracing diversity and inclusion. The company’s global footprint and industry leadership suggest a fast-paced, highly collaborative, yet demanding work setting where individuals must be agile, data-driven, and impactful from day one. For the Product Manager, this means navigating a complex ecosystem of stakeholders and markets while innovating for clients who expect best-in-class solutions. The role’s visibility spans multiple product teams and leadership levels, emphasizing influence and coordination. Strategic alignment indicates this hire supports Trax’s growth ambitions by refining and scaling critical product domains within Shopkick, underpinning the company's mission to enable exceptional retail experiences through technology. The candidate’s ability to balance technical savvy, customer empathy, and cross-cultural collaboration will be key to thriving and contributing meaningfully to Trax’s ongoing success.