Product Marketing Manager - Payments
$147.6k/y-$183.6k/y
Plaida day ago
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OnsiteFull-timeMid
Summary
Plaid is seeking a Product Marketing Manager - Payments to join their team in San Francisco, CA. The role involves driving go-to-market strategies and product marketing for bank payments, aiming to enhance financial interactions for users.
About the Role
As a Product Marketing Manager for Payments, you will evaluate product-market fit, define ideal customer profiles, design MVP programs, develop value propositions, and analyze sales and marketing funnels. You will collaborate with Sales, Growth, and Product teams to improve conversion rates and drive adoption in priority verticals.
About You
Required:
- Proven experience in product marketing, go-to-market strategy, or growth roles in B2B or B2B2C technology companies.
- Strong analytical and problem-solving skills.
- Demonstrated ability to assess product-market fit and define ideal customer profiles in ambiguous environments.
- Experience designing and executing MVP or pilot programs.
- Excellent communication skills.
Preferred:
- Experience in fintech, payments, or regulated products.
- Ability to craft clear, differentiated value propositions for complex products.
Benefits
- Competitive salary ranging from $147.6k to $183.6k based on location and experience.
- Comprehensive benefits package including health, dental, and vision coverage.
Plaid
Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. Plaid works with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers more than 12,000 financial institutions across the US, Canada, UK and Europe. Headquartered in San Francisco, the company was founded in 2013 by Zach Perret and William Hockey.
San Francisco, CA