Product Marketing Manager, Brand Planning
$103200-$244889/y
TikToka day ago
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OnsiteFull-timeSenior
Summary
TikTok is seeking a Product Marketing Manager, Brand Planning to join their Brand Innovation team in San Jose, CA. The role involves setting the go-to-market strategy for TikTok's solutions focused on driving adoption of planning and forecasting tools.
About the Role
As the Product Marketing Manager for Brand Innovation, you will partner with cross-functional stakeholders to assess key gaps and develop strategic direction for proprietary planner and API solutions. You will lead the development of go-to-market plans, create sales enablement content, and conduct training sessions to communicate the value proposition of the product suite. Your role will also involve understanding market needs and product pain points to inform product development and influence the roadmap.
About You
Required:
- BA/BS degree or above.
- 5+ years of product marketing or product management experience with digital/social ad products.
- 1+ years of experience in the digital advertising industry, ad measurement, or advertising planning and forecasting.
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and simplify marketing messaging.
Preferred:
- A fast learner with good judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational, and analytical skills.
Benefits
- Medical, dental, and vision insurance from day one.
- 401(k) savings plan with company match.
- Paid parental leave.
- Short-term and long-term disability coverage.
- Life insurance and wellbeing benefits.
- 10 paid holidays and 10 paid sick days per year.
- 17 days of Paid Personal Time (prorated upon hire).
TikTok
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
San Jose, CA