Programmatic Activation Specialist
$49k/y-$72k/y
Butler/Till2 days ago
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HybridFull-timeMid
Summary
Butler/Till is seeking a Programmatic Activation Specialist to join their team in Rochester, NY. The role involves supporting channel strategy, execution, and stewardship of effective programmatic campaigns for a major advertiser.
About the Role
As a Programmatic Activation Specialist, you will manage and execute programmatic campaigns across various formats including display, audio, and video. You will collaborate with cross-functional teams to gather insights, analyze performance metrics, and provide strategic recommendations. The role requires attention to detail and proficiency in data management, particularly using Microsoft Excel, to ensure campaign effectiveness and adherence to budgets and timelines.
About You
Required:
- Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
- Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem.
- High level of proficiency in Excel, including the ability to create and utilize formulas, VLookups, and other functions.
Preferred:
- Experience in hands-on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
- Experience in strategic planning and execution.
- Proven track record of operating with integrity and commitment in a cross-functional role.
Benefits
- Competitive salary range of $49k–$72k.
- Comprehensive benefits package including ESOP (employee stock ownership plan), annual bonus, and paid time off benefits including 100% paid parental leave.
Butler/Till
As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.
Rochester, New York Metropolitan Area