Programmatic Media Strategist
Optimala day ago
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HybridFull-timeEntry
Summary
Optimal is seeking a Programmatic Media Strategist to join their team in Austin, TX. The role involves executing programmatic strategy across various platforms and managing programmatic ad campaigns.
About the Role
As a Programmatic Media Strategist, you will work with key clients to plan and allocate budgets, manage ongoing programmatic advertising campaigns, and perform deep-dive analysis into performance trends. You will also guide the creative team, negotiate deals with publishers, and identify new programmatic opportunities to improve performance.
About You
Required:
- 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field.
- 1.5+ years of experience in the programmatic ecosystem, using one or more Demand Side Platforms (DSP’s).
- Significant experience using ad-serving platforms such as DV360, The Trade Desk, Beeswax, or StackAdapt.
- Experience working with and negotiating deals with publishers (Direct IO, PMP, etc.).
- Hands-on trafficking experience in an ad server - Campaign Manager 360 or similar.
- Ability to lead & execute programmatic media strategy for clients.
- Best-in-class written and verbal communication skills and client relationship skills.
Benefits
- Flexible Time Off
- Paid Leave for New Parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Tuition Reimbursement
- Professional development opportunities
- Rewards and recognition programs
Optimal
We are your mission critical digital marketing partner. Our proprietary data, groundbreaking technology, and innovative media solutions deliver winning results for brands, companies, and causes. Anything less than Optimal is less than optimal.
Austin, TX