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Job Analysis:
The role of the Salesforce Product Manager at Cengage Group is fundamentally about optimizing Salesforce solutions to enhance the ed2go and Ready to Hire business objectives. This entails a strategic focus on defining product roadmaps that align with both customer needs and company goals. The individual will need to act as a bridge between various business units, collecting and translating requirements into functional Salesforce capabilities while ensuring user-friendly implementations. Key responsibilities include managing the product backlog, analyzing system performance, overseeing user training, and refining processes for operational efficiency. Given that this role sits at the intersection of technology and business needs, candidates will likely face challenges such as balancing multiple priorities and adapting to the fast-paced environment of edtech. Success in this role would blend strategic vision with technical proficiency, leading to a robust Salesforce platform that supports significant educational initiatives and engages users effectively.
Company Analysis:
Cengage Group stands as a seasoned player in the global edtech space, leveraging over a century of experience to empower learners across various demographics. As a company committed to inclusion, engagement, and innovation, it embodies values that prioritize diverse perspectives and employee well-being, crucial for creating a nurturing workplace. Situated to address the skills gap through platforms like ed2go, Cengage is strategically focused on expanding its influence in online education. The Salesforce Product Manager will navigate within an organizational culture that values agility and collaboration, working cross-functionally with teams such as engineering and marketing. This role will likely be high-visibility, making it integral to the company's efforts in scaling its educational services and driving user engagement, all while reinforcing Cengage’s commitment to transformative learning experiences.