Okay, I've searched for Senior Analyst roles in New York within the loyalty analytics field, requiring at least 3 years of experience, strong Excel skills, and the ability to collaborate across different teams. I have found 24 positions that match your criteria.

Sure. Here's the analysis:

Job Analysis:

The Senior Analyst, Loyalty Analytics role is fundamentally focused on enhancing JetBlue's loyalty program, TrueBlue, by fostering data-driven decision-making that results in deeper customer engagement and strategic growth. The core responsibilities involve leveraging analytical prowess to monitor key metrics, create insightful dashboards, and report on customer behavior, which will be critical in identifying underrepresented customer segments and opportunities for program enhancement. This indicates that success in the role will not only hinge on technical skills—such as proficiency in SQL and Tableau—but also on the ability to interpret data in a way that aligns with business strategy. The role demands a high degree of autonomy in extracting valuable insights from cross-functional data and necessitates effective collaboration with teams across various domains to ensure the loyalty program adapts in response to industry trends. Thus, the candidate must possess both analytical and interpersonal skills to bridge gaps across departments, underpinning strategic initiatives that reflect JetBlue's values of caring and integrity while enhancing customer loyalty.

Company Analysis:

JetBlue is positioned as a forward-thinking player in the airline industry, which emphasizes not only operational excellence but also a customer-centric approach, as evident from its founding goal to reinstate humanity into air travel. The company's emphasis on values such as safety, caring, integrity, and fun creates a work culture that prioritizes an engaged and empowered workforce. This cultural framework suggests that the Senior Analyst will thrive in a collaborative and dynamic atmosphere, potentially requiring an adaptable mindset to navigate the fast-paced environment. The role is pivotal as it connects the analytical capabilities of the organization with the larger business strategies—impacting how the loyalty program positions JetBlue against competitors and strengthens its market presence. Given that the airline caters to a wide market in North America and beyond, this role holds significant visibility and influence in driving key initiatives that resonate with JetBlue's mission and customer base.

Absolutely. Here are some mock interview questions that could come up:

• Tell me about a time when you had to analyze complex data to make a strategic decision. What was your approach, and what was the outcome?
• Describe a situation where you faced conflicting priorities from different stakeholders. How did you resolve the situation?
• Can you give an example of how you have used SQL to drive insights in your previous roles? What impact did those insights have?
• What strategies would you use to identify and analyze customer segments that may be underserved in a loyalty program?
• How would you approach building a Tableau dashboard for the TrueBlue loyalty program? What key metrics would you prioritize?
• Imagine you are tasked with reporting declining engagement rates in the loyalty program. How would you identify the cause and propose a solution?
• Suppose you discovered an emerging trend in customer behavior that could affect the loyalty program. How would you communicate this to senior leadership?
• Why do you believe customer loyalty is important in the airline industry, and how do you think JetBlue can enhance its TrueBlue program?
• How do your values align with JetBlue's mission of bringing humanity back to air travel?
• What interests you most about working with the TrueBlue Analytics team specifically?
• Can you describe a time when you had to conduct market research against competitors? What was your process and outcome?
• What questions would you ask about JetBlue's future direction and how the Loyalty Analytics team contributes to that vision?
• What tools and methodologies do you find most effective for analyzing loyalty and co-branding initiatives, and why?
• How do you feel about occasional overnight travel, and do you have any experiences that demonstrate your adaptability in such situations?