Salesforce is seeking a Senior Analyst, Paid Search to join their team in Indianapolis, IN. The role involves managing global paid search efforts, focusing on agency partnership oversight and translating performance data into actionable insights.
About the Role
As a Senior Analyst, Paid Search, you will serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns. Your responsibilities include overseeing agency execution, reviewing campaign performance, supporting A/B testing strategies, and collaborating with various teams to ensure alignment with broader marketing initiatives.
About You
Required:
3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.
Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers.
Proven experience managing or partnering with digital agencies to deliver marketing results.
Demonstrated ability to translate performance data into compelling insights and business decisions.
Excellent project management and cross-functional collaboration skills.
Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Preferred:
Experience in global or multi-regional paid media strategy.
Familiarity with Salesforce, B2B buyer journeys, and enterprise lead generation KPIs.
Understanding of media mix and how Paid Search complements channels like SEO, Paid Social, and Display.
Strong communication skills with a clear, concise, and confident presentation style.
Ability to thrive in a fast-paced, matrixed organization and influence without authority.
Benefits
Time off programs
Medical, dental, and vision coverage
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Salesforce
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