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Job Analysis:
The Sr. Business Analyst role at Vivint Smart Home is fundamentally about leveraging data analytics and strategic insight to optimize customer loyalty programs and drive measurable financial and experiential improvements. This role requires not just technical prowess with SQL and Tableau for managing and analyzing large datasets but also a strategic mindset to generate impactful insights that translate into $1M+ in savings or revenue. The candidate will be deeply embedded in a fast-paced, technology-driven environment, tasked with improving customer retention and reducing attrition risks for a large contact center handling millions of calls annually. The responsibilities emphasize a blend of owning end-to-end analytics solutions—from crafting executive-level presentations to partnering cross-functionally with directors, VPs, and technology teams—highlighting a need for strong communication and consulting skills. Success here means delivering actionable, data-backed recommendations that tangibly enhance customer experience and revenue metrics while navigating frequent changes and complex data ecosystems. Candidates must demonstrate critical thinking, creativity in problem-solving, and the ability to distill complex data into compelling stories that drive decision-making. Prior experience with customer loyalty or marketing analytics in consumer-facing sectors is crucial because it equips the candidate with industry-contextual understanding to anticipate customer behavior and market dynamics effectively. The candidate will regularly make high-impact decisions regarding strategy optimization and data analytics prioritization, requiring autonomy, judgment, and collaborative negotiation skills.
Company Analysis:
Vivint Smart Home, part of NRG Energy, occupies a leading position within the smart home technology sector in North America, known for innovation and customer-centric service delivery. As a company that integrates hardware, software, and continuous customer support, Vivint operates in a competitive and rapidly evolving space requiring both agility and long-term strategic thinking. Their recognition for diversity and innovation reflects a culture that values unique perspectives, inclusivity, and forward-thinking—which is critical for a role demanding diverse thinking and adaptability. The company’s emphasis on purpose-driven efforts toward smarter, safer, and more sustainable homes aligns closely with the responsibilities of this Sr. Business Analyst role, which aims to enhance customer loyalty and business outcomes through data. Being part of a 10-person analytics team embedded within a 3,000+ person contact center suggests this position has strong cross-functional exposure and visibility, especially working with senior leaders, offering influence and growth opportunities. The hybrid on-site model and perks indicate a supportive and flexible work environment balancing collaboration and autonomy. Overall, the role is strategically significant to Vivint’s growth and retention initiatives, reinforcing their market leadership amidst evolving customer expectations and technological advances.