I've searched for Senior Data Analyst roles in Atlanta, GA, requiring at least 3 years of experience, utilizing SQL and Python, and offering 401(k) and medical insurance benefits. I found 27 positions that match your criteria.

Sure. Here's the analysis:

Job Analysis:

The Senior Data Analyst role at AT&T is fundamentally about transforming data into actionable insights that drive strategic decision-making across the Marketing & Growth Organization. The core responsibilities blend significant technical expertise with a deep understanding of the marketing domain. A successful candidate will be gathering and preprocessing a variety of datasets, which requires a keen eye for detail to ensure data accuracy, as any discrepancies could mislead strategic decisions. The role not only requires proficiency in SQL and data visualization tools like PowerBI but also demands the ability to conceptualize and develop robust ETL processes to maintain data integrity across various systems such as Snowflake and Oracle. Essential soft skills like communication and collaboration are crucial, as the analyst will frequently interact with stakeholders to convey findings and suggest data-driven enhancements. Candidates will likely face challenges around data collection inefficiencies and ambiguity in context, necessitating strong problem-solving abilities and the capability to quickly adapt to evolving business needs. Success in this role within the first 6-12 months might involve establishing a reputation for reliability, as well as influencing some tactical aspects in marketing strategies through analytical insights that align with AT&T's goal of seamlessly connecting customers with technology.

Company Analysis:

AT&T operates in the highly competitive telecommunications industry, positioning itself as a leader in connectivity solutions. The company's focus on innovation and customer-centric services suggests a fast-paced and dynamic work environment where adaptability is key. Given AT&T's commitment to driving meaningful growth through comprehensive customer understanding, this role in data analytics is crucial for fueling strategic initiatives. Company culture appears to embrace inclusivity, encouraging employees to be innovative while being engaged in customer experiences that matter. The Marketing & Growth Organization, which this role falls under, is likely collaborative and values data-driven insights to build a beloved brand. The Senior Data Analyst will function not just as an individual contributor but also as a vital cog in the larger machine, frequently interfacing with leadership to ensure that analytical decisions translate into impactful marketing strategies. This role serves the company’s overarching goal of interconnectedness and simplicity in customer service, making it a strategic hire as IT attempts to grasp and leverage data for sustained company growth.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral Questions: Tell me about a time when you had to analyze complex data sets to influence a marketing decision. What was your approach?
• Can you provide an example of a challenging data discrepancy you encountered? How did you resolve it?
• Describe a situation where you had to communicate complex data findings to non-technical stakeholders. How did you ensure they understood?
• Technical/Role-Specific Questions: How do you approach designing an effective ETL process? Can you provide an example from your previous experience?
• What strategies do you implement to ensure data integrity when managing large datasets with SQL?
• How would you use PowerBI to communicate trends in customer behavior effectively?
• Situational Questions: Imagine that after analyzing data, you find contradictory insights that challenge the existing marketing strategy. How would you proceed?
• If you were presented with incomplete data, what steps would you take to fill the gaps before proceeding with your analysis?
• Company Fit/Motivation Questions: What interests you about working for AT&T, especially in the context of its focus on innovation and customer connection?
• How do your personal values align with AT&T's mission to improve lives through technology?
• Questions for the Candidate to Ask the Interviewer: Can you describe the collaboration process between the data analytics team and the marketing teams at AT&T?
• What are the biggest challenges currently facing the Marketing Measurement and Optimization team?
• How does AT&T support the professional development of its data analysts?