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Job Analysis:
The Sr Data Solutions Analyst role at Launch Potato is fundamentally designed to transform complex digital marketing and business data into clear, actionable insights that directly influence revenue growth and operational efficiency. This individual is hired to bridge the gap between raw data and strategic decision-making by standardizing metrics, ensuring data integrity, and enabling cross-team alignment, particularly between finance, product, and media functions. The emphasis on advanced SQL and Looker skills signals a need for deep technical proficiency in querying, visualization, and dashboard creation, but these are paired equally with strong business acumen and communication capabilities. This reflects that the candidate must not only manage data but also contextualize it in a way that drives business outcomes. The initial 60 to 180-day deliverables around cleaning dashboards, resolving inconsistencies, aligning financial and operational data, and enhancing self-service analytics imply a role that demands detail orientation, problem-solving autonomy, and proactive stakeholder management. Success here means becoming the trusted analytics partner who can simplify complexity for diverse teams, maintain high data quality, and enable scalable insights that fuel Launch Potato’s digital marketing ecosystem. The candidate will face challenges like reconciling disparate data sources, managing cross-functional dependencies, and balancing routine operational tasks with strategic ad hoc analysis, requiring resilience and an entrepreneurial mindset.
Company Analysis:
Launch Potato positions itself uniquely as The Discovery and Conversion Company, straddling the vibrant intersection of digital media, technology, and performance marketing. Its market stance appears to be that of an innovative connector—leveraging a portfolio of brands and technologies to facilitate consumer journeys from initial awareness through to purchase—indicating a growth-oriented, performance-driven business model. This dynamic likely fosters a culture that values agility, high-impact results, and entrepreneurial spirit, amplified by the company’s emphasis on diversity and cross-cultural collaboration within an international team. For a Sr Data Solutions Analyst, this means working in a fast-paced environment where the ability to communicate across departments and influence decision-making is as critical as technical expertise. The company’s approach to compensation and performance-based growth further underscores a meritocratic culture where proactive ownership and demonstrable impact will be rewarded. Given the role’s close interaction with product, media, and finance teams, the analyst will hold significant visibility and influence in shaping data-driven strategies, helping Launch Potato remain competitive and sharply tuned to market demands across digital advertising and consumer engagement.