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Job Analysis:
The Sr Data Solutions Analyst role at Launch Potato is fundamentally about bridging raw data and actionable business intelligence to drive measurable financial growth in a fast-paced digital marketing environment. This person is hired to provide clarity, consistency, and strategic insight across multiple digital properties, transforming complex datasets into understandable narratives that influence decision-making and improve revenue and margins. Key responsibilities include cleaning and standardizing dashboards, resolving reporting discrepancies, ensuring alignment between operational and financial data, and enabling scalable self-service BI tools—all demanding a blend of technical expertise in SQL and Looker with strong cross-functional collaboration skills. The required advanced proficiency in business intelligence tools and digital marketing experience reflects the need not only for analytical rigor but also for strong business acumen to interpret data in the context of marketing performance and revenue impact. Success here involves quickly building trust with stakeholders by delivering accurate, aligned metrics and insightful ad hoc analyses, demonstrating ownership, and proactively improving data infrastructure. Autonomy and judgment are critical as the candidate will regularly navigate ambiguous or conflicting data and must partner effectively across diverse teams including product, media, and finance, requiring communication skills that bridge technical and non-technical audiences. Within the first 6 to 12 months, measurable outcomes like eliminating reporting inconsistencies, ensuring data alignment across teams, and scaling dashboard performance will mark achievement and set the foundation for ongoing impact in this growth-oriented, performance-driven company.
Company Analysis:
Launch Potato positions itself as a dynamic player in the digital media and performance marketing space, focusing on discovery and conversion across the full consumer journey. With a footprint that includes multiple brands and technologies, the company thrives on connecting advertisers with customers through insightful, data-driven strategies. The culture appears entrepreneurial, diverse, and performance-oriented, with a clear emphasis on ownership, collaboration, and innovation. This means the Sr Data Solutions Analyst will be expected to move quickly, think strategically, and communicate effectively in an environment that values results and inclusivity. Positioned in Pittsburgh but with a global team, the role offers exposure to international perspectives while requiring localized excellence. The role’s place as a key strategic function—collaborating with finance, product, and media teams—signals visibility and influence, but also the challenge of managing cross-functional expectations. The company’s mission to improve user discovery and conversion aligns tightly with this role’s focus on actionable insights, underscoring how this analyst must directly contribute to growth objectives, making them a crucial partner in scaling operations. Future compensation growth tied to performance rather than fixed increments further reflects a culture that rewards impact and initiative. For a candidate, success depends on both technical excellence and the ability to integrate strategically across the business’s revenue-driving functions.
