Senior Digital Experience Lead
$155.4k/y-$272k/y
ServiceNow21 hours ago
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OnsiteFull-timeSenior
Summary
ServiceNow is seeking a Senior Digital Experience Lead to join their team in New York, NY. The role involves translating integrated marketing campaigns into executable digital journey strategies across various channels.
About the Role
As a Senior Digital Experience Lead, you will define digital journey strategies for AI, IT, Employee Experience, or CRM audiences. Your responsibilities include translating marketing campaigns into digital experience requirements, designing cross-channel orchestration strategies, establishing personalization rules, collaborating with various teams, defining success metrics, and creating reusable journey frameworks.
About You
Required:
- 8+ years in product management, product strategy, digital experience strategy, or marketing strategy at B2B SaaS or enterprise tech companies.
- Proven experience defining customer journey strategies and translating marketing goals into actionable digital experiences.
- Deep understanding of B2B buying groups, enterprise buying dynamics, and multi-stakeholder decision-making.
- Strong stakeholder management with ability to influence senior leaders and build cross-functional alignment.
- Data-driven decision maker using analytics, behavioral insights, and engagement metrics to guide strategy.
- Experience partnering with marketing, lifecycle, and campaign teams on GTM strategy and execution.
Preferred:
- UX background or training with strong design sensibility.
- Experience in marketing organizations or working closely with integrated marketing teams.
- Knowledge of personalization, ABM, buying group marketing, lifecycle marketing or multi-channel orchestration strategies.
Benefits
- Base pay of $155,400 - $272,000, plus equity (when applicable).
- Variable/incentive compensation and benefits.
- Health plans, including flexible spending accounts.
- 401(k) Plan with company match.
- Employee Stock Purchase Plan (ESPP).
- Matching donations.
- Flexible time away plan and family leave programs.
ServiceNow
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.
New York, NY