Senior Digital Media Strategist
2 days ago
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HybridFull-timeSenior
Summary
Helen + Gertrude is seeking a Senior Digital Media Strategist to join their team in Rochester, NY. The role involves managing all aspects of paid media advertising campaigns and providing leadership to the media team.
About the Role
As a Senior Digital Media Strategist, you will be responsible for planning, managing, optimizing, and reporting on paid media executions. You will collaborate with cross-functional teams to develop campaign strategies, execute paid social media campaigns, oversee campaign performance, and provide actionable insights through performance reports. Additionally, you will mentor team members and contribute to the growth of the company's revenue through strong client relationships.
About You
Required:
- 5+ years of digital media experience, preferably in a media planning or buying position in an agency setting.
- Intermediate to advanced skills in Excel, including pivot tables and advanced formulas.
- Strong analytics, quantitative and problem-solving skills.
Preferred:
- Advanced experience with digital media tools and platforms such as programmatic, search, and native social media ad platforms.
- Facebook Blueprint, TikTok, and Google Ads Certifications.
Benefits
- Competitive compensation including bonuses and profit share.
- Medical, Dental, Vision, Short Term Disability, and Life Insurance.
- Employee Stock Option Plan.
- 401k matching.
- Flexible Vacation Policy and Flex Fridays.
- Access to select training.
Helen + Gertrude
We rely on both sides of our brains to function. The left is all about logic, using facts and problem-solving to act in the most efficient and effective way possible. And the right is the go-to side for creativity, where imagination and innovation thrive. That leaves us wondering, “Why should advertising be any different?” That’s why we use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other. Breaking down these silos is what allows us to build branded content and campaigns that work hardest for you.
Rochester, NY