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Job Analysis:
The Senior Digital Product Manager (Financial Wellness) role is fundamentally about driving the growth and effectiveness of a consumer-focused financial wellness product. This person is expected to translate a broad product strategy into concrete roadmaps aligned with clear OKRs, balancing customer outcomes with business metrics. The responsibilities extend across the end-to-end product lifecycle—from ideation and requirements definition to managing backlogs, driving quality through bug management, and iterating via user testing and data analysis. Success in this role demands a strong blend of consumer product intuition, data-driven decision-making, and design thinking to deeply understand and influence customer financial behaviors. Collaboration is key, as the product manager will engage cross-functionally with design, engineering, operations, marketing, and compliance, requiring excellent communication and stakeholder management skills. The ideal candidate is comfortable navigating the complexities of a regulated financial environment, managing ambiguity, prioritizing competing demands, and influencing without direct authority. Proficiency in SQL and analytical frameworks means that this role is as much about interpreting data to guide product evolution as it is about envisioning the product itself. Within 6-12 months, success could be measured by improved product engagement metrics, smoother product releases, and demonstrable impact on customer financial health outcomes.
Company Analysis:
Creative Circle is a dynamic staffing and creative services company that connects talent with business needs primarily in marketing and creative domains. Positioned as a relationship-driven, client-focused organization, it operates in a fast-paced environment where delivering tailored solutions and high-touch service are critical. This role’s placement at Creative Circle speaks to the company’s commitment to supporting sophisticated digital product experiences for their clients, especially in high-stakes areas like financial services. Their culture emphasizes collaboration, diversity, and an entrepreneurial spirit, which aligns well with the hybrid onsite working model and the need for proactive engagement across teams. The Senior Digital Product Manager role fits as a strategic individual contributor with significant cross-functional impact, positioned under the Director of Product Management, who provides direction but relies on this role to lead day-to-day product execution. Because Creative Circle serves a wide network of creative talent and clients, this position likely offers visibility into broader organizational goals related to innovation and client satisfaction. The role is a strategic hire aimed at scaling and refining a financial wellness product, reflecting the company's growth orientation in fintech-adjacent services. Candidates should be prepared for a culture that values agility, accountability, and empathy for users, operating within a regulated industry context that demands both precision and creativity.