Search for Senior Digital SEO Copywriter positions in Ohio, fully remote, with 5+ years of experience, a focus on financial services, and requiring strong collaboration skills.

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Senior Digital SEO Copywriter

Ohio, United States

Remote

5 years + Experience

Financial Services

Can you help me to analyze the job description and company culture?

Sure. Here's the analysis:

Job Analysis:

The Senior Digital SEO Copywriter role at Progressive is fundamentally about crafting clear, engaging content that serves both user needs and the company’s marketing objectives. This involves not just writing, but a deep understanding of SEO principles and collaboration with a diverse team to ensure that content resonates across different consumer touchpoints. Responsibilities include creating insightful, user-focused copy that not only facilitates engagement but also drives organic visibility, which hints at the need for a strategic mindset to analyze and adapt content based on performance metrics. Success in this role hinges on the ability to translate user intent into impactful content, all while balancing stakeholder feedback, which can often be conflicting. Therefore, candidates must demonstrate not only exemplary writing skills but also emotional intelligence to navigate team dynamics and advocate for the end user effectively.

Company Analysis:

Progressive is a leading player in the insurance industry, known for its innovative and inclusive culture. As one of the largest auto insurers in the United States, the company not only has a solid market position but also a commitment to employee development and well-being, as showcased by its numerous accolades for workplace culture. The environment appears to be flexible and dynamic, which will likely appeal to employees who thrive in a creative and collaborative space. The Senior Digital SEO Copywriter will fit within a broader Acquisition Experience team, emphasizing the need for cross-functional collaboration with SEO analysts and design teams, providing ample visibility to upper management. This role is strategic for Progressive's mission to attract and engage potential customers, aligning with the company's broader objective of helping people live fully while further enhancing their market presence through effective digital content strategies.

Mock up some interview questions based on the job description.

Absolutely. Here are some mock interview questions that could come up:

Tell me about a time when you had to collaborate with cross-functional teams to create content. What was the process like, and what challenges did you face?
Can you describe a project where you utilized SEO strategies to enhance content visibility? What were the results?
How do you approach receiving and incorporating feedback from stakeholders while maintaining the integrity of your writing?
Discuss a specific scenario when you had to advocate for user needs in the content development process. How did you navigate differing opinions?
What tools or methods do you use to analyze user intent and improve your content strategy?
Describe your experience with long-form SEO content writing. How do you ensure it remains engaging and user-centered?
Imagine you are tasked with creating content for a new insurance product. What steps would you take to ensure the content meets user needs and aligns with SEO best practices?
Suppose a recent piece you wrote underperformed in terms of engagement metrics. How would you analyze the situation, and what steps would you take next?
Why are you interested in working at Progressive specifically, and how do you see your values aligning with the company's mission?
What excites you about the opportunity to work in a flexible and collaborative environment like the one at Progressive?
What do you think are the most important components of user-first copywriting when targeting insurance consumers?
How do you stay updated with the latest trends in SEO and content marketing to ensure your skills remain relevant?
Can you share an experience where you had to overcome a significant challenge in your writing process and how you resolved it?
What questions do you have for us about the company culture at Progressive?
How does Progressive's commitment to innovation resonate with you as a professional SEO copywriter?

Job Details

Overview Company

Senior Digital SEO Copywriter

$72.1k/y-$96.1k/y

Progressive Insurance

3 days ago

Highlight

RemoteFull-time5+ yearsSenior

Summary

Progressive Insurance is seeking a Senior Digital SEO Copywriter to join their team remotely. The role involves crafting and optimizing content that educates insurance consumers and supports Progressive's brand voice.

About the Role

As a Senior Digital SEO Copywriter, you will support the Acquisition Experience team for Progressive.com by creating engaging concepts that meet client objectives and align with marketing strategies. You will collaborate with SEO analysts, designers, developers, and strategists to deliver high-impact web content that drives engagement and organic visibility. This role requires occasional travel to Corporate Headquarters.

About You

Required:

High school diploma/GED equivalent or higher and a minimum of eight years professional experience as a copywriter within an advertising or marketing agency OR Bachelor's degree or higher in Communications, Journalism, English or related field of study and five years of professional experience as a copywriter within an advertising or marketing agency.

Preferred:

Deep experience collaborating with SEO, designers, web developers, and analysts to create user-first copy in high-traffic, performance-driven environments.
Experience writing and editing long-form, educational SEO content based on user intent, topic relevance, and internal linking strategies.
History of strong writing skills, ability to make sound editorial decisions, and experience advocating for the user in content and product decisions.
Experience delivering and incorporating peer and stakeholder feedback.
Working knowledge of AI-enhanced tools for analysis, content inventorying, testing, and ideation workflows.
Experience in insurance, financial services, agency settings, or other related industries.

Benefits

401(k) with dollar-for-dollar company match up to 6%.
Medical, dental & vision, including free preventative care.
Wellness & mental health programs.
Health care flexible spending accounts, health savings accounts, & life insurance.
Paid time off, including volunteer time off.
Paid & unpaid sick leave where applicable, as well as short & long-term disability.
Parental & family leave; military leave & pay.
Diverse, inclusive & welcoming culture with Employee Resource Groups.
Career development & tuition assistance.
Onsite gym & healthcare at large locations.

Progressive Insurance

Every journey has a beginning, and wherever you are on your career path, we want to help you along the way.

At Progressive, we exist to help people move forward and live fully. We strive to create a welcoming and flexible work environment for everyone, where employees are encouraged to risk, learn, and grow. With our supportive culture, work-life balance, and one of the largest contemporary art collections in the country, there’s a reason we’ve been named one of the best places to work.

For over 80 years, Progressive has offered customers a wide range of insurance choices, including auto, home, renters, commercial auto, small business, motorcycle, boat policies, and more. Progressive is the second largest auto insurer in the country—a combined effort of every single person at Progressive. We’re a dynamic group of more than 65,000 talented employees—from all walks of life, all fields of business, and all 50 states. Everyone here plays a role in our success as we continue to help our customers move forward and live fully.

With hundreds of career paths including Claims, Customer Care, Sales, Marketing, Legal, IT, Data Analysis, and more, you are sure to find the destination for your career at Progressive.