Senior Director, Marketing Technology (MarTech)
ServiceNowa day ago
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OnsiteFull-timeDirector
Summary
ServiceNow is seeking a Senior Director, Marketing Technology (MarTech) to join their team in San Francisco, CA. The role involves building and operating ServiceNow's global Marketing Technology ecosystem to enhance buying-group engagement and lifecycle orchestration.
About the Role
As the Senior Director, Marketing Technology (MarTech), you will be responsible for defining the MarTech operating system, ensuring high-performing marketing execution across regions and teams. Your key responsibilities include leading MarTech strategy and architecture, managing platform operations, operationalizing AI and automation, and ensuring governance and compliance across marketing platforms.
About You
Required:
- 12+ years of experience in MarTech, digital platforms, or marketing systems leadership.
- Proven ownership of large-scale MarTech ecosystems including automation, CDP, identity, orchestration, and analytics.
- Strong understanding of B2B GTM models, Buying Groups, lifecycle marketing, and account-based strategies.
- Demonstrated experience operationalizing AI and automation in production marketing environments.
Preferred:
- Deep fluency in MarTech architecture, data flows, and integration patterns.
- Product-oriented mindset with experience in roadmaps, backlogs, adoption metrics, and value measurement.
- Strong governance instincts across privacy, AI risk, and brand safety.
- Ability to balance enterprise standards with speed and flexibility for execution teams.
Benefits
- Flexible work personas with options for remote work.
- Comprehensive benefits package including health, dental, and vision coverage.
- Opportunities for professional development and career growth.
ServiceNow
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.
San Francisco, CA