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Job Analysis:
The Senior Growth Product Manager, B2C role at Udacity is fundamentally about driving impactful growth through optimizing the entire e-commerce shopping funnel for their consumer business. The candidate must own both the strategy and execution to improve website conversion rates across multiple touchpoints—including homepage, search, catalog, and checkout—while balancing incremental improvements with the risk of regressions on interconnected pages. This role demands a deep understanding of ecommerce metrics, rigorous data-driven experimentation (A/B testing), and customer insight interpretation to prioritize high-impact features and product changes. Collaboration is key: the candidate will partner closely with finance for impact projections, engineering for feature implementation, data analytics for performance tracking, and senior leadership for strategy alignment. The complex, cross-functional nature of the job requires exceptional program management skills to navigate dependencies and maintain momentum amidst competing priorities. Success means not only measurable growth in conversion rates and customer acquisition but also establishing scalable processes for ongoing optimization in a fast-evolving tech education environment. The role requires technical fluency sufficient to engage engineering in tradeoffs, a strong customer empathy to voice user needs confidently, and a strategic mindset to balance short-term wins with long-term growth initiatives.
Company Analysis:
Udacity operates as a pioneering force in tech education, committed to closing global skill gaps through accessible, impactful online learning focused on cutting-edge digital technologies. As part of Accenture, Udacity benefits from scale and market credibility while maintaining an innovative, mission-driven startup-like culture emphasizing outcome obsession, leadership, curiosity, and collaboration. Candidates should expect a fast-paced, high-energy environment where strategic growth goals are pursued in parallel with tactical executions, demanding resilience and agility. The company’s strong focus on diversity, equity, and inclusion reveals a culture that highly values diverse perspectives and social impact, which is integral to its mission of economic empowerment through education. This role sits at the nexus of product innovation, data-driven decision-making, and customer experience, offering significant visibility and influence with senior leaders. It supports Udacity’s strategic ambition to deepen B2C market penetration and accelerate growth through data-backed experimentation and scalable product solutions. Ultimately, the position requires alignment with Udacity’s purpose-driven ethos and a passion for transforming lives through tech education.