Senior Instrumentation Analyst
$76.2k/y-$95.2k/y
21 days ago
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OnsiteFull-timeSenior
Summary
Razorfish is seeking a Senior Instrumentation Analyst to join their Data Instrumentation team in Miami, FL. The role involves strategic and technical responsibilities in analytics, tag management, testing and optimization, and data management deployment services for clients.
About the Role
As a Senior Instrumentation Analyst, you will execute day-to-day data platform deployments to support business objectives by ensuring accurate data collection for robust insights and analysis. You will collaborate with internal and external client teams, act as a subject matter expert on tag management systems, consult on analytics strategy and platform remediation, design technical site and page-implementation strategies, translate business requirements into solution design documents, maintain and optimize implementations following SDLC best practices, and stay current with developments in data platforms and marketing analytics.
About You
Required:
- Solid understanding of JavaScript, CSS, and HTML with leadership capability in these areas.
- Good understanding of web analytics basics including tags, cookies, and variables.
- Strong knowledge of tag management systems including tags, rules, and variables.
- Solid understanding of advertising, marketing, and strategic brand management in digital environments.
- Experience presenting to groups, clients, and via web conferences.
- Strong attention to detail and quality assurance skills.
- Strong interpersonal skills with a positive attitude and ability to thrive in collaborative, multidisciplinary teams.
- Ability to manage multiple internal and external projects in deadline-driven environments.
- Minimum three years of experience with data platform tools and methods for website/app/ad campaign strategy, deployment, site testing, targeting, and tag management systems.
Preferred:
- Experience creating case studies, point of view documents, or white papers related to analytics.
- Experience streamlining processes and improving efficiencies within data instrumentation teams.
- Experience working on testing, targeting, and personalization projects using targeting and optimization tools and data management platforms (DMP).
- Familiarity with platforms/tools such as Adobe Analytics, Adobe Experience Platform Data Collection Tags (Adobe Launch), Google 360 Suite (GA4), Google Tag Manager, and Adobe Target.
- Knowledge of modern data collection methodologies including Event Driven Data-Layer (EDDL) such as dataLayer for Google Analytics and Adobe Client Data Layer (ACDL) or adobeDataLayer for Adobe Analytics.
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more.
- Monetary assistance and support for Adoption, Surrogacy, and Fertility.
- Monetary assistance and support for pet adoption.
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
- Tuition Assistance.
- Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
- Matching Gifts programs.
- Flexible working arrangements.
- 'Work Your World' Program allowing employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based on eligibility).
- Business Resource Groups supporting multiple affinities and alliances.
- Medical coverage, dental, vision, disability, 401k, and paid time off for regular roles.
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.
Miami, FL