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Job Analysis:
The Senior Manager, Product at Nielsen holds a pivotal role in leading the Data Management Platform product portfolio. This individual is fundamentally hired to optimize and enhance the existing data platform while aligning product strategy with the company’s overarching goals. Key responsibilities include refining the product roadmap, spearheading data ingestion and transformation initiatives, and ensuring that the product is equipped to deliver precise audience segmentation for digital activation within the advertising technology space. The candidate will likely face challenges such as balancing ongoing maintenance with innovation, navigating cross-functional team dynamics, and addressing evolving client needs amidst a rapidly changing media landscape. Success will be defined by the candidate’s ability to leverage technical expertise to drive strategic business outcomes, maintain high functionality of data systems, and foster a high-performing culture among product managers and technical leads.
Company Analysis:
Nielsen is a seasoned leader in the data and analytics sector, primarily focusing on audience insights that empower clients to make informed decisions. The company's wide-reaching global presence, with operations in over 55 countries, suggests a strong market position and engagement with diverse media channels. The culture appears to emphasize innovation, continuous improvement, and strategic impact, which will directly affect the Senior Manager’s role, as they will be expected to drive significant enhancements to the product portfolio. The role is likely situated within a dynamic, multidisciplinary team that values collaboration and strategic vision. With a focus on delivering actionable intelligence and a commitment to media accessibility, the responsibilities of this role align with Nielsen’s mission to advance its services in the ad-tech domain, making this position critical not only for product development but also for sustaining client relationships and driving future growth.