Senior Manager, Retention
$115k/y-$138k/y
kate spade new yorka day ago
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HybridFull-timeSenior
Summary
Kate Spade New York is seeking a Senior Manager, Retention to join their team in New York, NY. The role focuses on leading Email, SMS, and Consumer Lifecycle Marketing efforts to drive customer engagement and loyalty.
About the Role
As a Senior Manager of Retention, you will develop and execute the overall retention strategy across various channels, design lifecycle journeys, oversee campaign management, define KPIs, analyze performance data, and collaborate with cross-functional teams to enhance customer experiences.
About You
Required:
- 8+ years of experience in a digital marketing role, with a focus on email marketing.
- Experience with a large scale ESP is required; SFMC experience preferred.
- Understanding of email fundamentals including CAN-SPAM, segmentation, and KPIs.
- Advanced Excel skills including VLOOKUP and Pivot Tables.
Preferred:
- Experience in HTML/CSS/AMPScript.
- Strong analytical and project management skills.
- Excellent oral and written communication skills.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401 (K)
- Paid Paternity and Maternity leave
- Commuter Benefits
- Disability insurance
- Tuition assistance
kate spade new york
since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.
New York, NY