Got it! I've searched for Senior Analyst roles in Marketing Insights located in New York that are full-time, require 1-3 years of experience in marketing analytics, and include 401(k) matching benefits. I found 87 positions that match your criteria.

Sure. Here's the analysis:

Job Analysis:

The Sr. Analyst, Marketing Insights at STARZ is primarily tasked with enhancing the efficiency of marketing strategies through data analysis and collaboration. The role combines technical expertise in data manipulation and statistical analysis with strong communication skills to convey insights to non-technical stakeholders. This dual requirement indicates that successful candidates will not only need to perform complex analyses but also translate those findings into actionable strategies for departments like marketing and media. The key responsibilities revolve around assessing marketing initiatives and optimizing campaigns based on robust A/B testing and performance evaluation metrics. Challenges may include dealing with vast datasets and ensuring data accuracy while also having the agility to capture shifting market dynamics. Success in this role is likely to be measured by the ability to improve marketing return on investment (ROI) and foster a data-driven decision-making culture within the organization.

Company Analysis:

STARZ positions itself as a leading player in premium entertainment, emphasizing content targeted towards women and underrepresented groups. This focus on inclusivity indicates an organizational commitment to diversity, which likely permeates its culture and can influence team interactions and project prioritization. The company operates at a dynamic intersection of technology and media, employing advanced analytics in its operations, which reflects a culture that values innovation and agility. The role of Sr. Analyst, Marketing Insights fits into a larger marketing framework where analytical insights are not just back-office functions but essential to driving marketing effectiveness and business goals. Given the competitive and fast-paced nature of the entertainment industry, the ability to quickly adapt and provide data-driven recommendations is crucial. This role's strategic alignment focuses on optimizing marketing spends to support STARZ’s growth in a saturated market, thereby directly impacting the company’s performance and long-term objectives.

Absolutely. Here are some mock interview questions that could come up:

• Tell me about a time when you had to distill complex data into a simple narrative for a non-technical audience.
• Can you describe an experience where you optimized a marketing campaign based on data analysis? What was the outcome?
• Discuss a challenging situation where you faced conflicting data results. How did you approach it?
• Share an example of your experience working with cross-functional teams. How did you ensure effective collaboration?
• How would you set up a testing plan for a new marketing campaign? What key metrics would you prioritize?
• Describe your experience with SQL and Python. Can you provide an example of a project where you used these skills?
• How do you ensure data quality and integrity in your analyses? Describe your process.
• Explain a time when you had to conduct A/B tests. What was your approach and what did you learn?
• Imagine you are tasked with evaluating the effectiveness of a new advertising strategy. What steps would you take in this analysis?
• Why are you interested in the Marketing Insights role at STARZ, and how does your background align with our mission?
• What do you know about STARZ’s programming and target audience, and how would that inform your analyses?
• How do your personal values align with the commitment to diversity and inclusivity that STARZ embodies?
• What questions do you have about the tools and technologies used within the Marketing Insights team?
• How does the fast-paced environment at STARZ appeal to you, and what strategies do you implement to manage stress and attention to detail?
• What do you see as the biggest challenges facing marketing analysts in the entertainment industry today?