Senior Paid Media Search Strategist
$130k/y-$150k/y
Sia Experience2 days ago
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OnsiteFull-timeSenior
Summary
Sia Experience is seeking a Senior Paid Media Search Strategist to join their team in New York, NY. The role involves leading the strategy and execution of high-performance SEM campaigns across various platforms, including Google Ads and Microsoft Ads.
About the Role
As a Senior Paid Media Search Strategist, you will be responsible for managing end-to-end paid search campaigns, optimizing performance, and ensuring alignment with client business goals. Your tasks will include strategic planning, campaign optimization, automation implementation, conversion tracking, performance reporting, and cross-functional collaboration with other teams. You will also stay updated on industry trends and innovations to enhance campaign effectiveness.
About You
Required:
- 5+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment.
- Deep platform expertise across Google Ads, Microsoft Ads, YouTube, and app ecosystems.
- Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking.
- Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance.
Preferred:
- Proficiency in automation tools and scripts (e.g., SA360, Skai, Marin, or in-house API-based solutions).
- Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.
- Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies.
- Familiarity with GA4, Google Tag Manager, attribution modeling, and feed-based automation.
Benefits
- Annual base salary range at $130k-$150k, commensurate with experience and qualifications.
- Annual performance-based discretionary bonus.
- 3 Medical plans, Dental and Vision coverage.
- 401K retirement plan with 4% matching and 100% vested upon enrollment.
- Generous Paid Time Off (PTO) policy and 100% paid parental leave for all new parents.
Sia Experience
Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility. We partner with clients to resolve challenges and capitalize on opportunities. We believe that in today’s world of change and disruption, optimism is a force multiplier.
New York, NY