Okay, I've searched for Senior Product Manager roles in Maple Grove, MN within the medical devices industry, requiring 6+ years of experience, full-time schedule, and hybrid work mode. I have found 27 positions for you.

Sure. Here's the analysis:

Job Analysis:

The Senior Product Manager for Direct-to-Patient at Boston Scientific, specifically for the TheraSphere liver cancer treatment, is fundamentally tasked with increasing patient awareness and education to drive adoption of this innovative therapy. This role transcends traditional product management by focusing on the creation and execution of multi-channel direct-to-patient campaigns that require a blend of marketing savvy, clinical understanding, and stakeholder engagement. The candidate will need to navigate complex healthcare environments, including partnerships with patient advocacy groups, healthcare providers, and local markets, to overcome barriers to patient access and education. Success in this position means not only driving awareness but also effectively activating patients and capturing measurable impact through strategic initiatives. The 6-9 years’ experience required indicates a role demanding mature project management skills, deep cross-functional collaboration in a matrixed, fast-moving medical device environment, and the ability to absorb nuanced clinical data and regulatory considerations. The candidate should be comfortable with ambiguity, balancing entrepreneurial agility with structured research and assessment methods, ensuring campaigns align with broader therapy adoption goals while responding to local market dynamics. The role’s partial travel requirement reflects need for hands-on engagement with key stakeholders and patients, emphasizing interpersonal skills and communication excellence as critical. Overall, success here is measured by the candidate’s ability to synthesize clinical insight, multi-channel marketing strategies, and patient advocacy into coherent, scalable programs that improve patient journeys and business outcomes.

Company Analysis:

Boston Scientific is a globally recognized leader in medical technology, known for innovation over four decades, with a mission to transform patient lives through cutting-edge solutions addressing complex health conditions. Positioned as both a stable legacy brand and an innovation driver, the company maintains a culture that values diversity, inclusion, high performance, and collaboration. This creates an environment where employees are encouraged to grow within a supportive yet challenging framework. For a Senior Product Manager on a specialized therapy like TheraSphere, the company’s emphasis on global collaboration and innovation means the role is strategic—expected to influence beyond marketing tactics to improving patient outcomes worldwide. The Maple Grove hub represents a hybrid workplace culture, balancing in-person teamwork with flexibility. The organizational context suggests this role requires cross-functional influence across marketing, clinical, and operational teams while interfacing with external partners—patient advocates, healthcare providers, and research bodies. Boston Scientific’s mission-driven purpose and commitment to diversity signal that success extends beyond business metrics to embody empathy, ethical marketing, and patient-centricity. For a candidate, aligning with the company’s values around innovation, caring, and inclusivity is vital, as is a passion for making an impact in a fast-paced, entrepreneurial, but scientifically rigorous setting. Strategically, this hire supports expanding access and education around a niche, life-saving treatment, underscoring the role’s importance in driving commercial and patient adoption goals within the oncology portfolio.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you led a cross-functional team to develop a patient-focused awareness campaign. What challenges did you face and how did you overcome them?
• Behavioral: Describe an instance where you had to manage conflicting priorities between clinical and marketing stakeholders. How did you ensure alignment?
• Behavioral: Can you share a situation where you had to quickly adapt your strategy in response to unexpected market feedback or regulatory changes?
• Behavioral: Give an example of how you have used patient testimonials or patient advocacy groups to enhance a healthcare product's outreach efforts.
• Technical: How would you design a multi-channel direct-to-patient campaign for a complex medical device therapy like TheraSphere? What channels and messaging strategies would you prioritize?
• Technical: What methods have you used to quantitatively and qualitatively assess the impact of patient education programs? How do you translate those insights into actionable improvements?
• Technical: How do you stay current with clinical and regulatory developments affecting medical device marketing, particularly in oncology treatments?
• Technical: Explain your experience with segmentation and patient activation tactics in rare or niche therapeutic areas.
• Situational: Imagine one of your patient education seminars receives poor attendance despite extensive promotion. How would you investigate and address this issue?
• Situational: You identify a local market where patient access to the therapy is limited due to hospital workflow issues. How would you approach collaborating with local stakeholders to improve this?
• Situational: If patient testimonials reveal misconceptions about the therapy’s benefits or risks, how would you adjust your education and messaging strategy?
• Company Fit/Motivation: What excites you most about working at Boston Scientific, particularly on a product like TheraSphere?
• Company Fit/Motivation: How do you think Boston Scientific’s emphasis on diversity and inclusion influences how you would approach your role as a Senior Product Manager?
• Company Fit/Motivation: How does this role align with your career ambitions in medical devices and patient-focused marketing?
• Candidate Questions: Can you describe how the direct-to-patient strategy for TheraSphere has evolved in recent years and what the biggest challenges ahead are?
• Candidate Questions: How does Boston Scientific measure success for this role beyond traditional marketing KPIs? What impact metrics are prioritized?
• Candidate Questions: Could you share insights into the team structure and collaboration style between marketing, clinical, and patient advocacy functions here?