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Job Analysis:
The Senior Product Manager for ML & AI at Rokt is fundamentally tasked with leading the vision and strategy for the company's Customer Data Platform (CDP) intelligent features, specifically focusing on analytics and machine learning capabilities. This role requires overseeing the entire product lifecycle, which includes design, resource planning, and executing go-to-market strategies, all while ensuring tight alignment with the wider organizational objectives. The responsibilities emphasize cross-functional collaboration, indicating that success hinges not only on technical product management skills but also on one's ability to engage and coordinate effectively with marketing, engineering, and sales teams. Candidates should be prepared to translate nuanced user needs into actionable product requirements, necessitating a strong grasp of both technical concepts and user experience principles. Potential challenges include dealing with rapidly changing market demands and demonstrating value to large B2B clients. In the first year, success may be measured through key performance indicators such as product adoption rates, user engagement metrics, and customer satisfaction levels.
Company Analysis:
Rokt operates within the competitive and innovative landscape of the ecommerce sector, positioning itself as a leader in delivering real-time relevancy powered by AI and machine learning. As a company that has seen substantial growth (over 40% annually), Rokt's aggressive expansion, both in clientele and geographical presence, impacts the Senior Product Manager's role by demanding a strategic outlook that can align with both short-term market changes and long-term corporate objectives. The company's culture, characterized by transparency, collaboration, and a bias for action, suggests that a successful candidate will thrive in an environment that prizes teamwork and fast-paced decision-making. This role is not only about managing products but also about influencing strategic direction and achieving marketplace success. Given the company's mission-driven approach, there is a clear alignment of the product manager's tasks with Rokt's goal of enhancing customer experiences, making this an exciting opportunity for someone who embodies these values.