Okay, I've searched for Senior Product Marketing Manager roles in New York within the technology industry, full-time positions, requiring 5+ years of experience. I have found 87 positions for you.

Sure. Here's the analysis:

Job Analysis:

This Senior Product Marketing Manager role at IBM is fundamentally about being the strategic voice and advocate for IBM Maximo Application Suite within a highly complex and global software environment. The candidate is expected not only to craft compelling product messaging and positioning but also to translate deep customer and market insights into actionable go-to-market strategies that drive pipeline, revenue, and market share growth. The role requires strong collaboration across multiple internal stakeholders such as Product Management, Sales, Marketing, and external ecosystem partners, underscoring the need for exceptional communication and cross-functional leadership skills. Success here means balancing data-driven decision-making with creative storytelling to shape product perception, while managing the intricacies of launching new offerings in a competitive and fast-evolving hybrid cloud and AI-driven market. The role's hybrid work model and global coordination amplify the need for cultural sensitivity and adaptability. The candidate must possess a blend of technical aptitude—understanding SaaS, product-led growth, and tech product nuances—and strategic marketing expertise to connect differentiated points of view to the right buyer personas, navigating complexity and ambiguity with sound judgment and leadership.

Company Analysis:

IBM is a storied technology giant positioned as a leader in hybrid cloud and AI transformation, operating at the intersection of innovation and large-scale stability. The company balances deep technical heritage with a forward-looking drive toward digital reinvention, which creates a unique environment that values both legacy excellence and disruptive innovation. For this product marketing role, IBM’s culture emphasizes collaboration, creativity, and inclusivity across diverse and geographically dispersed teams, reflecting the global nature of its clientele and workforce. The company’s mission to improve business and society through technology highlights a broader sense of purpose beyond profit, demanding that employees align with these values to thrive. The candidate can expect to be a visible contributor within a matrixed organization, influencing multiple teams and connecting stakeholders from development to sales to partners. Strategically, this role is a key driver in accelerating IBM’s market position and revenue growth for a core software portfolio, making it both a growth-focused and mission-critical hire. The expectation is for someone who can work fluidly within IBM’s hybrid, collaborative culture while delivering tangible business impact through innovative marketing strategies.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you led a cross-functional team to launch a product or feature. How did you handle conflicting priorities?
• Behavioral: Describe an experience where you used competitive and market intelligence to adjust your marketing strategy. What was the outcome?
• Behavioral: How have you managed collaboration with global teams who have different cultural approaches or working styles?
• Behavioral: Share a situation where you had to use data and business acumen to make a tough marketing decision. What framework did you use?
• Technical: How would you approach developing a value proposition for a complex software product like IBM Maximo Application Suite?
• Technical: Walk me through how you would design a go-to-market strategy that integrates both product-led growth and sales-led growth elements.
• Technical: What metrics would you track to measure the success of a product launch in a SaaS environment and why?
• Technical: Can you explain how you would tailor messaging to different buyer personas in a multi-industry B2B environment?
• Situational: Imagine you discover that your newly launched marketing campaign is not generating the expected pipeline. How do you analyze the situation and course-correct?
• Situational: You receive conflicting feedback from Sales and Product Management about the direction of upcoming marketing tactics. How would you resolve this?
• Situational: If you had to communicate a less-than-positive analyst report about your product to internal stakeholders, how would you approach that?
• Company Fit: Why are you interested in working at IBM, particularly in the context of hybrid cloud and AI?
• Company Fit: How do your personal values and professional style align with IBM’s mission to improve business and society through technology?
• Company Fit: IBM emphasizes collaboration and cultural sensitivity—can you share how you embody these qualities?
• Questions to Ask Interviewer: How does IBM measure success for product marketing managers in terms of both qualitative and quantitative performance?
• Questions to Ask Interviewer: Can you describe how the product marketing team collaborates with Product Management and Sales on a day-to-day basis?
• Questions to Ask Interviewer: What are the biggest challenges IBM anticipates for the Maximo Application Suite in the next 12 months, and how can this role help address them?