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Job Analysis:
The Senior Quantitative User Experience Researcher (Frontend) role at Agoda is fundamentally centered on leveraging deep quantitative research expertise to significantly influence product design and business decision-making in a dynamic online travel marketplace. This candidate is expected not only to conduct sophisticated data-driven research but also to translate complex user behaviors and statistical insights into compelling narratives that resonate with diverse stakeholders—ranging from product managers and designers to engineers and executives. The role demands mastery over a broad spectrum of research methodologies, both quantitative and qualitative, which reflects Agoda’s commitment to a nuanced understanding of consumer needs and behaviors in a fast-paced, competitive environment. Navigating ambiguity is a daily reality here, with the researcher shaping and prioritizing projects that align with medium- and long-term business goals, thereby directly impacting customer experience and product strategy. Success is measured not just by high-quality research outputs but also by the candidate’s ability to collaborate cross-functionally, mentor peers, and embed research as a strategic asset within the organization. The qualifications—advanced degrees and 10+ years of experience—signify a need for maturity, critical thinking, and leadership in the research domain, particularly with the agility to thrive in a startup-like but global corporate environment. Candidates should be prepared to solve complex problems that involve integrating large-scale quantitative data with qualitative insights, navigate regulatory and ethical boundaries such as GDPR compliance, and effectively communicate findings to enable data-driven innovation in travel technology.
Company Analysis:
Agoda sits at the intersection of travel and technology as a significant player in the global online travel booking space, operating under the umbrella of Booking Holdings but maintaining a startup-like, innovation-driven culture. The company is highly data-centric, embedding analytics and experimentation deeply into its operational and product development processes. Its strategic position as a market leader with immense scale but still an agile mindset means the Senior UX Researcher role carries considerable influence to shape customer experience across millions of global users. The multicultural, diverse, and inclusive environment fosters creativity and collaboration, essential for a role that requires cross-disciplinary teamwork and communication. Given Agoda’s ambitious growth in a competitive market, this role likely involves balancing rapid iteration with rigorous research standards and ethical considerations. The team context suggests the role is that of a senior individual contributor and thought leader, mentoring others and driving research methods standards company-wide, while retaining strong visibility with product leadership. Joining Agoda means embracing a fast-moving yet mission-driven culture focused on making travel accessible and rewarding worldwide, which aligns well with candidates passionate about impacting real-world consumer experiences at scale in an international setting.