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Job Analysis:
The Senior Staff Writer role at Informa Markets' MD+DI brand is fundamentally about crafting insightful, original content that bridges the gap between complex medical device industry developments and the B2B audience that relies on this information for decision-making. This job demands not only strong journalistic skills but also a deep understanding of medtech innovation, manufacturing processes, and regulatory landscapes to move beyond basic reporting into authoritative analysis. Success requires a candidate capable of juggling multiple formats—from traditional articles to multimedia content—while applying SEO and analytics knowledge to maximize engagement and reach. The role is fast-paced and deadline-driven, often requiring the synthesis of technical information from diverse industry sources into compelling, accessible stories that add tangible value over generic press releases. The candidate will need excellent interviewing and networking abilities to generate exclusive content, a strategic mindset to identify emerging trends, and enough adaptability to shift priorities as breaking news arises or digital content needs evolve. Measurable performance is likely tied to content traffic, engagement metrics, and contribution to maintaining MD+DI’s position as a leading industry resource within Informa’s larger ecosystem. Given the need to attend industry events, this position also blends remote content development with on-the-ground reporting, emphasizing a versatile, highly proactive skill set.
Company Analysis:
Informa Markets stands as a global leader in organizing industry-specific platforms that facilitate trade, innovation, and connection across multiple specialist markets, including healthcare and medical devices. This positioning as a market-leading events and B2B content powerhouse means the Senior Staff Writer role operates at the intersection of media and business intelligence, where content must not only inform but actively drive industry engagement and marketplace activity. The company culture described emphasizes flexibility, inclusivity, career development, and a sense of community, suggesting a work environment that supports autonomy and innovation while valuing collaboration and diversity. The role likely enjoys visibility not just within the editorial team but also among sales, marketing, and event colleagues, given the content’s critical role in lead generation and event promotion. This role aligns strategically with Informa’s goal to enrich specialist markets year-round through insightful content, thus enhancing their events and digital platforms. Candidates who thrive here are likely self-motivated storytellers who can navigate a complex, global B2B landscape, are comfortable with digital transformation, and resonate with a mission-driven culture that prizes continuous learning and impact beyond just editorial output.