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Job Analysis:
The Senior UX Designer role at AT&T is fundamentally about shaping intuitive, intelligent, and seamless mobile app experiences that leverage emerging AI technologies like LLMs and generative AI. This person is expected to lead the design efforts for sophisticated features such as AI-powered search and conversational interfaces, operating at the intersection of human-centered design and advanced technology. The job emphasizes not just creating functional UI, but elevating user experiences through detailed micro-interactions that can differentiate a good product from a great one. The candidate must manage complexity and ambiguity inherent to a fluid, innovative environment, collaborating across multiple pods and stakeholder groups while influencing and mentoring fellow designers. Success here looks like a practical but visionary design leadership that consistently iterates using data and user research, ensures smooth execution with engineering teams, and aligns experiences with broader mobile platform standards. Experience with tools like Figma is essential, alongside hands-on familiarity with AI platforms, signaling that the candidate needs technical fluency and strategic design thinking. The requirement to work on-site in Dallas full-time underscores the intensity and cross-functional dynamics of the role.
Company Analysis:
AT&T stands as a long-established leader in the communications and entertainment industry, blending a legacy of scale with a forward-looking push into AI and digital innovation. This context positions the company as a stable yet transformation-driven environment where incremental and disruptive innovation coexist. Their mission to simplify and unify technology experiences resonates deeply with the demands placed on this UX role, as designing anywhere less intuitive would undercut AT&T’s commitment to improving life through technology. The culture likely values collaboration, operational rigor, and accountability, as indicated by the full-time on-site requirement and the emphasis on cross-pod partnerships. Working here means entering a space that balances scale and complexity with a commitment to human-centered, bold technological leaps, especially in consumer tech. The design team's influence likely extends beyond just aesthetic or interaction considerations to strategic input in evolving nascent AI-powered features at massive scale. While the company emphasizes innovation, it is not a startup; thus candidates must be comfortable with both legacy infrastructure and cutting-edge explorations. This role has strong visibility and influence, leading design across multiple pods and mentoring others, which makes it ideal for someone seeking both hands-on creative work and leadership.