Senior Web Analyst
2 days ago
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OnsiteFull-timeSenior
Summary
MRM is seeking a Senior Web Analyst to join their team in Birmingham, MI. The role involves optimizing digital experiences and informing business decisions through data analysis.
About the Role
As a Senior Web Analyst, you will analyze website performance, monitor KPIs, investigate user behavior, prepare business reviews, forecast market trends, and leverage data tools to ensure data quality and consistency. You will also apply text analysis techniques to enhance insights from AI conversations.
About You
Required:
- Bachelor’s or Master’s degree in Data Science, Analytics, Marketing, Economics, or a related field.
- 5+ years of experience in web/digital analytics, preferably within a B2B tech or SaaS company.
- Expert-level proficiency in SQL, Tableau, and working within data warehouses such as Snowflake.
- Strong experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Deep understanding of B2B marketing and sales funnels, customer journeys, and digital engagement metrics.
- Proven ability to communicate insights clearly to both technical and non-technical audiences.
Preferred:
- Comfortable presenting findings and strategies to large audiences, including executive stakeholders.
- Strong critical thinking, problem-solving, and project management skills.
MRM
MRM is a modern relationship marketing agency that builds enduring brand relationships. MRM's core capabilities help grow relationship lifetime value and span across CRM & Loyalty, Customer Experience, Commerce and MarTech, underpinned by Data & Analytics. MRM operates in a borderless, integrated way to allow for greater collaboration and velocity. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
Birmingham, MI