SVP, Marketing
Alpacaa day ago
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OnsiteFull-timeExecutive
Summary
Alpaca is seeking a Senior Vice President (SVP) of Marketing to join their team in New York, NY. The role involves leading the global marketing function to drive growth and brand awareness across various markets.
About the Role
As the SVP of Marketing, you will be responsible for designing and operationalizing a unified marketing strategy that aligns with revenue goals and supports multi-geography expansion. You will lead B2B and B2B2C campaigns, manage brand narrative, create a content engine, and champion data-driven decision-making. Collaboration with product marketing, sales, and engineering teams is essential to ensure effective go-to-market strategies and event marketing initiatives.
About You
Required:
- 15+ years of progressive marketing leadership experience, with 8–10+ years in senior management roles.
- Proven track record in B2B demand generation and brand building within global organizations.
- Deep understanding of B2B and B2B2C growth motions, enterprise buyer psychology, and API-driven adoption cycles.
Preferred:
- Experience in fintech, SaaS infrastructure, payments, brokerage, or financial services.
- Proven ability to drive growth through creative strategy and organic levers rather than relying on large-scale budget increases.
Benefits
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Alpaca
Alpaca is a developer-first API brokerage platform that supports hundreds of businesses globally. Alpaca offers stock, options, ETF and crypto trading, real-time market data, and end-to-end brokerage infrastructure through modern APIs. Alpaca has raised over $120m in funding and is backed by top investors in the industry globally, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Eldridge, Positive Sum, Elefund, and Y Combinator.
New York, NY