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Job Analysis:
The User Experience (UX) Researcher role at Hyundai America Technical Center, Inc. (HATCI) is fundamentally about understanding the needs and desires of users to enhance the automotive experience across Hyundai, Kia, and Genesis models. This requires the ability to blend qualitative and quantitative research methods, as the role demands both empathetic listening and data-driven insights. Responsibilities include moderating user studies, conducting contextual inquiries, and developing user testing for design concepts—all within an agile, fast-paced environment focused on innovative automotive solutions. Success in this role hinges on one's ability to communicate research effectively and translate findings into actionable design insights, emphasizing collaboration with diverse teams across marketing, engineering, and design. Given the transformation in mobility towards electric vehicles and autonomous transportation, the researcher will need a keen awareness of emerging trends impacting user experiences while facilitating a balance between user desires and business objectives, positioning themselves as a critical player in shaping future automotive UX.
Company Analysis:
Hyundai America Technical Center, Inc. occupies a strategic position as the engineering and design arm for Hyundai-Kia in North America, making it a vital player in the automotive industry during a transformative period. HATCI is not just a traditional player; it embraces innovation and the future of mobility, particularly in electric and autonomous vehicles. The company’s culture likely emphasizes agility and innovation, as indicated by the fast-paced and iterative UX design process outlined in the job description. The role of UX Researcher appears to be integral within a collaborative team framework, likely engaging with various departments and demonstrating thought leadership in UX. HATCI’s commitment to diversity and ample benefits, such as zero-dollar premiums for medical coverage, indicates a supportive environment that values employee wellbeing, hinting that fulfilling the job’s responsibilities will be accompanied by a strong sense of organizational support.