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Job Analysis:
The Freelance UX/UI Designer role at Imre is fundamentally about creating intuitive and engaging digital experiences that connect healthcare and consumer brands with their audiences. At its core, this position requires the candidate to provide strategic insights into user experience while executing technology-enabled projects, including websites and interactive experiences. Responsibilities extend beyond mere design, involving collaboration with both internal teams and clients to ensure that projects align with business objectives and user needs. The candidate will face challenges such as navigating diverse client requirements and adapting strategies based on user feedback and analytics. Success in this role will be marked by the ability to lead projects from conception to completion, ensuring aesthetic and functional outcomes meet expected standards, fostering strong communication, and advocating for user-driven design solutions backed by data. Achieving performance benchmarks, such as client satisfaction and timely delivery of projects, will also be crucial within the first 6-12 months.
Company Analysis:
Imre operates within the fast-paced landscape of brand engagement and creative agencies, carving its niche as an independent, LGBTQ-owned firm that values diversity and innovation. Their recognition as one of Adweek’s Top 100 Fastest Growing Global Agencies signals a strong market position that emphasizes growth and adaptability. The company's values of Empathy, Optimism, Kindness, Innovation, and Disruption indicate a work culture that prioritizes collaboration, creativity, and a human-centric approach. These values are essential for the Freelance UX/UI Designer role, as they will inform the design process and require the use of empathy to understand client needs and user experiences. This role exists within a collaborative environment where visibility with team leaders and potential impact on project direction are significant. Strategically, this hire is likely aimed at enhancing the agency’s capacity to deliver high-quality, user-centered design solutions, reinforcing Imre's commitment to innovative practices in a competitive market.