Vice President of Marketing – Mount Franklin Foods – Jobs in El Paso, TX | OpenJobs AI

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Mount Franklin Foods

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Vice President of Marketing

Mount Franklin Foods

2 days ago

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OnsiteFull-timeExecutive

Summary

Mount Franklin Foods is seeking a Vice President of Marketing to join their team in El Paso, TX. The role involves leading the strategic direction, development, and execution of all marketing initiatives across the company's branded, private label, and foodservice portfolios.

About the Role

As the Vice President of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy aligned with corporate growth objectives. You will guide brand positioning, oversee integrated campaigns, champion digital marketing strategies, lead innovation efforts, and manage a high-performing marketing team. This role requires strong cross-functional leadership and a data-informed approach to drive consumer engagement and business growth.

About You

Required:

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
12+ years of progressive marketing leadership experience in CPG, preferably food or confectionery.
Proven success in brand development, digital performance marketing, and innovation strategy.
Strong cross-functional leadership skills with a track record of aligning marketing with R&D, Sales, and Supply Chain.
Experience managing agencies and internal teams in fast-paced, high-growth environments.
Analytical mindset with fluency in syndicated data platforms (e.g., Circana, Nielsen, SPINS).
Excellent communication, organizational, and team development capabilities.

Preferred:

Experience with DTC ecommerce platforms (e.g., Shopify), Amazon, and digital media optimization.
Familiarity with influencer marketing and social media strategy.
B2B and foodservice marketing experience is a plus.
Bilingual (English/Spanish) preferred.

Mount Franklin Foods

Based in the foothills of the Franklin Mountains, Mount Franklin Foods is headquartered in El Paso, Texas. Our entrepreneurial spirit remains focused on creating great tasting products and customer satisfaction. Food is our passion, but we are equally passionate about employee growth and development, long-term supplier relationships and increased shareholder value. We are a recognized ingredient supplier for the foodservice industry. Our portfolio consists of a variety of nut, snack and candy brands. We are an award-winning contract manufacturer and supplier of packaged goods. As a private label manufacturer, we produce a full line of candy, nut, snack and gummies. As an industry leader, fostering long-term partnerships and maintaining good business practices are the keys to our success.

El Paso, TX