Vice President of Sales - Counter Culture Coffee
Nosh.com2 days ago
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HybridFull-timeExecutive
Summary
Counter Culture Coffee is seeking a Vice President of Sales to join their team in Durham, NC. The role involves driving disciplined, profitable growth across Grocery, Wholesale, and Foodservice while leading enterprise sales strategy and building a high-performing team.
About the Role
As the Vice President of Sales, you will be responsible for developing and executing a multi-year sales strategy, managing a high-performing sales organization, and building strong relationships with key customers. You will also oversee sales operations, analyze performance metrics, and collaborate with cross-functional teams to align strategy and execution.
About You
Required:
- 15+ years of progressive CPG commercial leadership experience, including significant Grocery Retail exposure.
- Proven record of scaling revenue and improving margin through pricing, trade, and account strategy.
- Demonstrated success leading teams across multiple sales channels (Grocery, Wholesale, Foodservice).
- Strong capabilities in strategic planning, negotiation, account management, and demand forecasting.
- Excellent communication and executive presence with internal and external stakeholders.
Preferred:
- Food and beverage brand experience.
- Experience operating as a challenger brand in competitive categories.
- Exposure to broker/distributor network optimization.
Benefits
- Group health (medical, dental, and vision) available the first of the month after 30 days of employment.
- Flexible Spending Accounts for Healthcare and for Dependent Care.
- Short- and long-term disability.
- Life insurance.
- Wellness Benefits.
- 401(k) program.
- Paid time off.
- Eight company holidays.
- Stock Option Plan.
- A Stake in the Outcome.
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Durham, NC