Okay, I've searched for VP of Field Marketing roles in Seattle within the tech industry, requiring over 15 years of experience, focusing on B2B marketing strategies, with a salary expectation starting at $250,000. I have found 32 positions that match your criteria.

Sure. Here's the analysis:

Job Analysis:

The role of VP, Global CIO & Next-Gen Platform Field Marketing at Salesforce is fundamentally about developing and executing a transformative global marketing strategy that not only drives growth but also enhances market presence and customer engagement within the rapidly evolving landscape of technology and data-centric solutions. This position centers around creating cohesive marketing initiatives that align with Salesforce's vision and core values, particularly as they pertain to the CIO & Next-Gen Platform business. Responsibilities include cross-functional collaboration, demand generation, and the tactical execution of integrated campaigns tailored to diverse audiences and products. Success in this role demands a leader who not only thrives in complex, matrixed environments but also possesses a results-oriented mindset and innovative, creative thinking, allowing them to navigate the challenges of aligning marketing efforts with rapidly shifting market dynamics. Key qualifications extend beyond conventional expertise; they include strong analytical abilities, agility in strategy adaptation, and a deep understanding of B2B marketing dynamics, which collectively inform decision-making and strategic alignment to business objectives. Expectations will likely center around meeting ambitious KPIs tied to lead generation and customer acquisition, measured by the candidate's capacity to manage resources effectively and foster strong collaboration with sales teams to translate marketing initiatives into quantifiable results.

Company Analysis:

Salesforce occupies a dominant position in the CRM and data-driven solutions market, often recognized as a leader across various verticals, particularly in integrating AI into business processes. This market-leading status positions Salesforce as a company that not only innovates but also sets standards in customer engagement and business transformation. The company culture emphasizes values of inclusivity, innovation, and driving customer success, reflecting an environment where employees are encouraged to take initiative and bring forward ideas that can lead to significant organizational impact. For someone stepping into this VP role, the dynamic and fast-paced nature of Salesforce will require adaptability and a strong collaborative spirit, given the emphasis on cross-functional teamwork and communication. The role likely involves significant visibility with senior leadership and requires an ability to pivot strategies quickly in response to changing market conditions. The strategic alignment of this hire points to a clear objective: enhancing Salesforce's footprint in the rapidly developing field of platforms and data solutions while simultaneously nurturing talent within a diverse, high-performing marketing team. The company's commitment to equality and its focus on professional development signal an environment where motivated candidates can thrive and contribute to overarching business goals.

Absolutely. Here are some mock interview questions that could come up:

• Behavioral: Tell me about a time when you had to lead a significant cross-functional marketing initiative. What obstacles did you encounter and how did you overcome them?
• Behavioral: Describe a situation where you had to adapt your marketing strategy due to unexpected changes in market dynamics. What was the outcome?
• Behavioral: Can you provide an example of how you've leveraged data analytics to inform your marketing decisions?
• Behavioral: Share a time when you successfully built and led a diverse team. What strategies did you implement to ensure inclusion and high performance?
• Technical: What key metrics do you consider when developing a B2B marketing strategy? How do you measure success against those metrics?
• Technical: How would you approach creating an integrated marketing campaign for a new product launch in a competitive landscape?
• Technical: Can you discuss your experience with budget management in marketing? How do you ensure optimal allocation of resources?
• Technical: What digital marketing channels have you found to be most effective in driving demand for technology solutions? Why?
• Situational: Imagine you are faced with a significant drop in lead generation in your sector. How would you identify the root causes and address the decline?
• Situational: If you were tasked with enhancing the visibility of the CIO & Next-Gen Platform among your target audience, what steps would you take?
• Company Fit: Why are you interested in leading marketing for Salesforce’s CIO & Next-Gen Platform business specifically?
• Company Fit: How do you see your values aligning with Salesforce's commitment to equality and customer success?
• Question for Interviewer: What are the biggest challenges currently faced by the marketing team, and how does the company measure success in this role?
• Question for Interviewer: How does Salesforce foster collaboration between marketing and sales teams to ensure alignment on initiatives?