Okay, I've searched for Web Analyst roles in West Des Moines, IA, focusing on positions that require expertise in Google Analytics and Google Tag Manager, and are full-time positions within the digital marketing analytics sector. I have found 22 relevant opportunities for you.

Sure. Here's the analysis:

Job Analysis:

The Web Analyst at Strategic America is fundamentally tasked with enhancing the agency's digital reporting capabilities, driving insights that translate into actionable strategies for clients. This role requires a strong understanding of digital analytics, particularly with tools like Google Analytics and Google Tag Manager, to ensure accurate tagging and tracking of marketing efforts. Key responsibilities include developing dashboards, conducting audits, and synthesizing data to inform decision-making across the agency and its clients. Success in this role hinges on the analyst’s ability to navigate the complexities of data privacy and analytics implementation while fostering collaborative relationships with cross-functional teams. The role's autonomy to devise digital data strategies will be essential, so the ability to work both independently and as part of a team is crucial for effectively addressing challenges and optimizing campaign performance. Candidates should also have the capacity to adapt to a fast-paced environment and demonstrate proactivity in seeking new insights and solutions, with the expectation that these efforts will lead to improved outcomes for client campaigns.

Company Analysis:

Strategic America occupies a unique position within the advertising industry as a full-service agency known for its integrated approach, combining public relations, digital marketing, and creative solutions for a diverse clientele. As a company that has embraced employee ownership and a culture of inclusivity, it places a strong emphasis on collaboration and personal investment in its success. This employee-centric model not only fosters a supportive workplace environment but also aligns with the agency's mission of continuous improvement and client focus. The culture appears to value authenticity, flexibility, and a commitment to holding one another accountable, which can significantly impact the Web Analyst's daily interactions and overall satisfaction in the role. In terms of organizational structure, this position likely operates as both an individual contributor and a collaborative partner across various teams, with visibility to leadership being a potential avenue for career growth. The strategic alignment of this role reflects the company's goals of propelling clients' success, indicating that the Web Analyst will play a critical part in the agency's ongoing evolution and responsiveness to market dynamics.

Absolutely. Here are some mock interview questions that could come up:

• Tell me about a time when you had to analyze complex data sets to derive actionable insights. What was your approach?
• How do you prioritize your tasks when managing multiple projects with tight deadlines?
• Describe a situation where you identified an issue with digital tracking. How did you address it?
• Can you explain your experience with Google Analytics 4 and how you approached its implementation?
• How would you create a dashboard that helps stakeholders understand campaign performance?
• Describe your experience using Google Tag Manager. Can you provide an example of a tagging issue you resolved?
• Imagine you are asked to audit a client's Google Analytics setup. What steps would you take to ensure accuracy in the data?
• How would you communicate complex data findings to non-technical team members?
• Why are you interested in the Web Analyst role at Strategic America specifically?
• How do your values align with our mission of 'Finding A Better Way, Always'?
• What do you believe is the most important factor for success in a fast-paced agency environment?
• If you had the opportunity to advocate for a new data strategy that aligns with agency goals, what would it be?
• What questions do you have about the team dynamics or culture at Strategic America?
• Can you tell us about a time you took initiative in a role? What was the outcome?